Okay, is this information right: Unique visitor: People who visits your site with different IP adresses Hits: Yeah thats my problem.. I kinda forgot what a "hit" is ?
A hit is how many times your website is opened...for example...if You get 1 unique visitor, who looks at your site, closes it, and then opens it again, you will get 2 hits....everytime you look at your own website it counts as a hit also.
If you are referring to awstat or webalizer, then that is not what a hit is. If you have 5 webpages each having 2 images, an external javascript file and an external stylesheet. Let us suppose a person visits 3 pages in your site. Then you have * 1 unique visit * 3 Page views * 15 hits (the html file + 2 images + 1 js + 1 css = 5 files, 5 * 3 pages visited = 15 hits) In other words hits is the number of requests for objects received by your server.
Awstats shows real unique visitors...thats the number you need to be concentrating on anyway...get the uniques up, and your "hits" will skyrocket...
Be really precise....or your numbers will be screwed: A hit is an action on a website such as when a user views a page or downloads a file. A unique visitor is a human being ( ;-) ) and uses a web browser (;-) ) regardless of duration and pages visited.
What you're probably looking for is Page Views / Unique visitors (the average number of pages opened by each user).