I think people make geting backlinks sound really easy when it really is not. I don't think by writing good content will get you good backlinks because most good links are on your competetors sights. I have been trying this for my site for a couple of years now and if you judge me by how many links I captured you would say I failed. Thanks to Adwords my business is doing good. I just discoverd a tool that shows me all of my competitors backlinks and it seems that what I have not been doing because Google says not to do it is exactly what the top people are doing to get to the top. They pay to be included in directories. That is the only thing they have over me that I see.