I need to confirm what DMA stands for in PPC advertising

Discussion in 'Pay Per Click Advertising' started by ADKim, Jul 1, 2008.

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  1. #1
    We have an option called DMA when setting what geographic locations we want ads to appear in.

    So far I've heard Designated Metropolitan Area and also Designated Market Area.

    Can anyone confirm which one of these is correct when pertaining to PPC advertising?

    Thanks!
     
    ADKim, Jul 1, 2008 IP
  2. MakeThatDollar

    MakeThatDollar Notable Member

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    #2
    DMA stands for Direct Marketing Association.
     
    MakeThatDollar, Jul 1, 2008 IP
  3. ADKim

    ADKim Guest

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    #3
    Direct Marketing Association is not a type of geographic territory though. I don't think that's it.
     
    ADKim, Jul 1, 2008 IP
  4. User_Online

    User_Online Active Member

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    #4
    DMA in geotaget means Designated Marketing Area.
     
    User_Online, Jul 1, 2008 IP