Hi guys, I've used adwords before, but never the way im trying to do it. If anyone could give me some advice on the below! Let me explain: I have 5000 keywords in 1000 adgroups I have 5000 landing pages. I have set the individual "Destination URL" of each keyword to its own landing page. What i cannot work out is how do i setup the text ads? I want 6 identical ads per adgroup. I will use the title like this: {KeyWord: my word} But what should i put for the Destination URL of the ad? If i just set it as the site homepage (as it will be overwriten by the keywords individual set url), will the quality score not be bad? For example: I have a keyword: "Chips" -- Destination URL: site.com/chips.php The ad: {KeyWord: Food} -- Destination URL: site.com Now if someone clicks the ad, with a search for chips, they will be taken to the right page and everything. But will google not see that ad as irrelevant as it has nothing to do with "Chips" Cheers for the help!
Google will take into consideration the ad as it is shown. So in your chips example, Google will reward you as the search is made and will then store the fact that everything is relevant. Don't worry about it not being as relevant before the search has been made (only in this case however).