may be its not an appropriate place to place my query.... but i really help and couldn't find a better place so all u geniuses plz respond.. the problem goes like: the company e-commerce services and has application development in its pipeline... company is itself a new face so it wud lke to get itself recognized in the local market through a slogan it the best. sloagan can also be rested on some moral value that the company holds such as delivering solution on time. i'm looking for some good advices from skilled marketers....!! Thanx!!