I am developing a call tracking platform and I am in dire need to get beta testers for by the end of the month. I have never done a PR or grassroots type of marketing campaign and I have no idea on how to get people to sign up. All we have done so far is put up a landing page with an email capture at our site. Other than that I don't know what else to do. I am looking for advice from anyone who has done this type of marketing before. Any good advice is appreciated.
i build up a facebook fan page for getting tester. i also use adwords to get more click and visitors. i suggest you find some jv(joint venture) partner that related to your niche this you can get more subscribers. make sure the landing page is appeal. gud luck.