We have been facing serious depression on our AdSense earnings for the last 3 months. We tried switching Ad positions but no considerable improvement. The traffic is at the peak, please share your insights. http://chennaionline.com/
you said serious depression in adsense earnings... how much you were earning before and what is the decreased earnings ? Sometime there is seasonal drop in earnings for e.g. these days advertisers are bidding less and the payout is less. However, if you give more details I can analyse further.
Here are the reasons: Too many ads placement that I found everywhere and not suitable for the website Low CPC Loading time Tips: Do keyword research and SEO of the website.
First thing your site is slow and second you didn't what is the difference of earnings in last three months?
researches showed that the eyes fall on the top left area of page when visiting the page. you must pay attention to this area. also the area after the title is of high importance if your write an article page. colors also and font size are of high importance. they must be matched with the theme of the page.
You've got a nice site with decent traffic numbers. I've visited your site before to catch up on filmy gossip I see you are running ads from other networks like adroll, apart from adsense. How profitable are these ads compared to adsense? If they don't pay well, I suggest you remove them and use only adsense. If you reduce the number of exit options for visitors, you will get a higher CTR on your adsense units. If you have an adsense rep assigned to your account, ask him if he could approve a 4th adsense slot for your site, and use it if approved. My adsense rep approved it as soon as I requested him. From my experience, Indian traffic gets an average RPM of around $2. You could probably use this as a rough benchmark. Purely from an RPM point of view, the following layout is the best, at least from my experience Article Title Large Rectangle (Center aligned) First half of the article Large Rectangle (Center aligned) Rest of the article Large Rectangle (Center aligned) However, this layout may annoy readers since it's too intrusive. I'm from Chennai too. If you'd like to meet in person and discuss this further or just share notes and experiences on anything related to IM, feel free to PM me.