I am looking for some software to help me manage my adwords (and possibly overture) campaigns. I need something that helps generate mispellings from my keywords and help with the upload the keywords lists. Any other features I should look for? Any recommendations on software? thanks
You're looking for at least 2 different things: Keyword research and possibly bid management (which is more important for Overture than AdWords) As I mentioned in another one of your threads, WordTracker will generate misspells for you. You can also use a Keyword Permutation Tool to generate different "stemmings" (word endings) for your keywords, and keyword word-orders [for free]. This tool will get your keyword list ready for AdWords to cut and paste into, including your bid and destination URL AND even your matching strategy. It's a great tool. Another free tool you might like is the Tracking URL Creator As for bid management software, it depends on your volume and budget. Definitely the features you want is something that integrates with analytics/tracking. PPC Management and PPC Bid Tracker offer keyword level ROI tracking which is important. PPC Bid Tracker also has a module that will track your ROI for other forms of advertising like banner, shopping engine and text link ads. I'm working on a Bid Management buyer's guide that should come out shortly that will give you an at-a-glance look on how to decide on the right package for your needs. I can't list all the features/prices of individual software here in this post.