I am building a landing page for a site that is promoting four products. Any tips/tricks will be greatly appreciated. Thankyou. MK
My tip is to create a page for each product and then include the product name in the url, title, h1 tag, meta tags and then write a description of the product. Having 4 products on one page involves a slight compromise really.
Make sure to include an email capture form so you can opt them in and send them an autoresponder series about your products.... you need a way to continue to contact people after they have left your site. Most people won't buy right away and they also won't bookmark your site. If you get them through PPC and you don't get their contact details you are throwing your money away. You may make some sales but I think your pocket book is going to take a hit. PM me your product list (if this is applicable) and I will try to help you further.
The best choice would be to have individual landing pages for each product but if the advertiser decides to have all 4 products on 1 page then follow what yahoo does. Click the link that says "sign up" for an email account on yahoo's site, then have a look at how they have mentioned all 3 email accounts you can have. It's divided in 3 parts with all visible at the same time, no need to scroll down. However you will have to be careful with the text you put there because the space is less and the message to be sent is important. Another site using a similar display is http://www.income-opportunity-make-money-adsense.com The main navigation links are divided in 3 categories and all visible at the same time without scrolling down. Regards jeet
Make sure the page is simple and displays the message clearly. A quick blurb about all 4 products with links to more in-depth information should work well.
If you're building a landing page to promote products I would suggest emulating what most highly-profitable companies are already doing. Take a look at the main pages for most cell phone providers or even credit card companies. They usually have one main block highlighting their most profitable product, and then underneath that they have 3-4 smaller sub-blocks highlighting other products. You see software companies doing this a lot too. Even though they're promoting many products on the same page there's always one product that stands out (typically it's the one that makes them the most profit or the one that's most popular). Always remember to make it immediately obvious where the user is supposed to begin reading on your page. If you make 4 blocks of exactly equal size, the user doesn't know which one to look at first. It ends up looking very boring, plain, and monotonous. How is the user supposed to know which of the 4 products is the most popular? Which is the product everybody else is buying? People don't always buy based on features, often times they only buy something because everybody else is buying it.
That makes good sense brian394.I hadn't thought of it that way before. Thats what I'm going to do.Thankyou It's just a pity I'm rubbish at web design.