A few years ago I signed up on Google Adwords. I ran a campaign for a business site..... but I picked weather, local sports, and tons of irrelavant keywords to get my ad to appear locally as much as possible What I didnt realise is, I ruined my CTR rate Clicks Impr. CTR Avg. CPC Cost 85 46,411 0.18% $5.23 $444.29 Now, years later... I have a much better idea of Adwords .... But now, my CTR rate is awful... 0.18% Will this past bad stats ruin my new campaign? If so, how will it ruin it? Will a tiny CTR rate make my clicks more expensive, or not appear? Or... will this not effect a present campaign? Any advice would be great!!!!!
If I understood it correctly, then you're concerned that low CTR "from the past" will affect your future campaigns in the same AdWords account. See this discussion In addition you can improve CTR by creating "laser-focused", small ad groups, combining negative keywords and specific-relevant ads. Look at the search terms, not just keywords. Good luck
Thanks for the link Natively but it really doesn't answer the question. I've corresponded with Sarah from that post before and she is extremely knowledgeable (works at Google) but this is one of those times I disagree with her about closing the account. You should not close an account and open another one. It is against the TOS. At the very least, if you do that, tell Google before you do so. They might tell you to keep your old account. I don't believe that previous history will have much of an effect. My advice is stop your current campaign(s) and start over with your new-found knowledge and go from there. I've done this on many client accounts without problems.