http://movies.yahoo.com/shop?d=hv&cf=info&id=1808628231 Scroll to the bottom, where it says "sponsored listings" I think I like that a ton more than ad links. The way it expands to show ads instead of taking the user offsite. I hope yahoo uses that in the publisher network - might make me consider using it.
I think I'd be more inclined to explore the offerings if I was aware I could see them that easily and not have to bounce to additional pages, but that's not obvious until you start clicking the links (or know in advance).