So I am doing a little keyword research through the Adwords Keyword tool this evening(nothing unusual) and I find my dream search term. It has 90,500 searches a month and after a little inspection I find that the competition couldn't be easier to own in the serps. Then just to verify, I run the same phrase through both WordTracker and Seo Books tools. Both tools report around 6 searches a month? Yes, I tried both broad and exact match on the Adwords tool and everything else was on the straight and narrow. I know Google can be wrong, it happens to the best of us, but I have never seen their results this far off before. Is this typical, has anyone found an error to this extent before? Would I be better off believing Google or the other two keyword tools?
Since the Google Keyword tool belongs to Google, I always trust their keyword tool more than the others, and I think that they have the most accurate results. I've found Wordtracker and Seo Books producing unreasonable search results and estimations, so I think that you should always go with adwords keyword tool
@minimumrage - I would just as soon not give out the search term, just in case google is right, I don't need the extra competition. @everyone else - I agree that google is usually the correct one, but I have never found results that are so different. Usually they vary by a couple of hundred searches maybe even a thousand at most, but over ninety thousand? Normally, I wouldn't even question big G, but in this case it was one of those "if it seems to good to be true" kind of deals. Any ideas for what I might do to test the accuracy on either end, without spending a fortune?
Did you compare the same geographical location in both searches? Some words are used differently in different countries eg 'voyage' might be used only occasionally by English speakers, but very often by French speakers
I trust generally trust Google, because people actually use it to search. So they should know who is searching what.
Google Keyword Tool is far more accurate than others, as it directly get its data from Google Stats But you can't be sure of the results coming from other tools, they can be false or incorect