I was playing with the country targeting in PPC for my sites...and then i had a thought: If a potential customer from Ireland or New Zealand or UK (not to mention Kuala Lumpur or Zimbabwe ...) comes to YOUR page...and sees your english sales page and "Product X now Only $9,99" MAYBE it increase sales a lot if you always add "You can order from ANY country!". I can see that many people (even from english speaking countries) eg. come to sites and see the "$" sign..so they THINK they can not purchase because its not in their local currency!! I mean we are all paypal and clickbank savvy...so we know we can pay from all over the world....but the average customer probably doesn't know! So..add a line that purchase is indeed possible from all countries, maybe it helps sales ! G.
You're dead right. I'm from Ireland and have run tests for Irish clients showing that in a lot of cases the $ sign is a conversion rate dropper. Geotarget and test, it's the only way you will know.
I suppose you lose nothing from putting 'available worldwide' somewhere on the page, and it's a fact that when I'm looking at online products I often wonder whether the price is listed in my local currency or US$.
This might be a good way of boosting sales if we are targeting average Joe buyer (or any types of buyers) since that extra line won't take up that much space.
One problem though- most third world country people are at risk using Clickbank and Paypal, because they are not on the approved list of countries. Take Africa, for example, how many of the over 50 countries are on the approved list of countries? Maybe using a merchant provider like 2Checkout will contribute in solving the problem.
Great idea. It affected my purchase decision for several times when I was planning for my vacation. So my bet? It's definitely going to increase conversion rate. By the way, I'm typing this in Kuala Lumpur's Starbucks Coffee right now. Things weren't that bad here...
i found http://www.yourcurrencyconverter.com which allows FREE adding of a line of script on your site which converts all currency in the local curreny!! The free version allows up to 5 different currencies or something which is ok since i only target US, UK/IRE, CA, AUS, NZ now !! So...i added my line "you can order from any country" and the script detects where the visitor is from and displays the amount in their local currency also !!
GeorgR., or to anyone who can please answer this...what if an item is priced at, say, $30. We know that isn't very much, but how would you know if it is to a potential customer from another country, so we can tell them that we can lower the price for them at their currency rate? Did that question make sense?
You use their ip address to guess the geographic location and according to that geographic location use the appropriate currency, this site provides database for mapping ip address to geolocations. For currency conversion, search on google i am sure you'll find something.
well either you write your own script ur find some good one online...or use the one i found yesterday. I think it does the job "ok". MOST important is to make it clear to the customer that "$"-sign does NOT mean customer from HK, TH, UK etc...etc... are not able to buy. Maybe i can make some paypal icon or something general which makes it clear that payment is "accepted worldwide"...like replacing/adding to my paypal-buttons a globe or something and add "You can pay by PayPal from any country"...something like that!!!
Thanks guys, but I asked the question wrong, thus getting the answer I was not looking for. My fault. It's hard to ask such a difficult question here and making myself clear. Let me try again. Let's say, an Australian goes to an American site that sells e-books, and he has no idea how much our dollar is. The American has a conversion table right there for the potential customer to go by. The Aussie looks it up and finds that the book costs 25% more in America than what his country sells it for. How can that American work it to where he won't lose that Aussie, who doesn't want to pay that much? The American could have already set prices for each of the English-speaking countries, but what would prevent, say, a Canadian, whose currency is stronger, from paying the American price, which is $4 cheaper? I guess dman_2007's idea is an option. But anything else? Amazon has software that determines shipping and handling charges by the country they type in. But that sounds expensive. I talked to my rep from my credit card merchant account about this, and she said that people from other countries are already Internet shoppers, so they basically already know how much our currency is, so they can pretty much tell how much they will be spending anyway. She made it easy, and she is right. ha But, what about the few out there who don't know? We don't want to lose them. Second question. There are a lot of sites from Australia, Canada and the United Kingdom. Why is it that they don't come up when we do a search on terms??? We get American sites.
i was working hours and hours on somehow to incorporate the message...i thought it would be best to put the globe IN the button otherwise it would result in too many messing around with existing payment buttons. Although..i dont know what paypal says regarding this. Another option would be putting the globe symbol to the side and have it seperate. G.
Yes this idea is very good and to the point. people from various countries may not understand the English Language and hence the sale may be lost!
I was thinking long and hard on this yesterday. I was on the phone for over an hour talking to my bank, and my rep from my credit card machine account on currency exchanges, and this and that, and at first I thought this was a great idea, and maybe it still is, but since America dominates any page from any search term put in, visitors from other countries have already bought from us, so they pretty much know how much they will be spending. Correct me if you think I'm wrong, but they know that they can buy from us. Look at massive sites, like Amazon. They buy from a site like that all the time. Also, after reading this thread, at first I though that maybe I can increase sales by selling to a country with a currency not as strong as ours, but we are talking, maybe just a few bucks. The idea sounds good at first, but I don't know now....
the point is that the average visitor doesnt even know things like paypal - not to mention the faact that people can buy worldwide, with eg. clickbank/paypal etc. Do you think if i my sister (who is totally unsavvy with computers btw.) would surf the web and look for, say "acne cure" or similiar and come along a website seeing that a product is offered in $$$ - she does NOT know that its possible to buy this, also if she'd be in UK or Germany or Malaysia, since she doesnt know anything about how its possible to buy in USD from eg. EU??? I can see that a pretty big percentage of sales is lost because of this LITTLE detail! The avg. marketer - sure..he doesnt even think about it, he knows how CB or paypal works. But how many average people are surfing the net and do not know all this? Thats my point. The "language" of the site is another thing...here i can assume that many people in different countries DO speak english...the Q here is really that they NEED to know they can buy wherever they are.