First, advertise your Web site to Web search engines that index the Web, such as Yahoo, Lycos, WebCrawler, and InfoSeek. The actual registration process can be deceptively simple. Second, you must give them a good reason to come. A tried-and-true marketing approach is to offer something of value for free. A number of well-financed corporate Web sites offer an entertaining fare which changes constantly. While most small business Web marketers can’t afford to compete, you canafford to offer valuable information. If you take the time to provide up-to-date information about your industry, for example, you’ll find people returning again and again to your site, each time increasing their chances of doing business with you. And the Social Media is good for you. Not only will creating social media profiles help you establish an online presence, but it will also ensure that competitors will not steal your social spotlight. Grab the space that goes with your name and start posting your goods or services on websites like Facebook, Pinterest, and The Fancy. You can even use Twitter to post tweets that link back to Facebook, Pinterest, and The Fancy pages that advertise your goods or services further.