I don't understand why it's a bad thing that someone "steals" your adsense code and puts it on their site. Isn't it a bad thing for them instead? I mean, you would get the money for the clicks on their site, not them.
if the anyone steal your code place it on a site that against Google TOS, it might jeopardize your account because google do not know who is the owner of the illegal site and they might think its yours and ban your account. But if you can prove it to them that the illegal site is not yours the chances of you be reinstate is very high
Simple solution: Sort of like the solution one guy posted, though slightly more advanced. Google puts a box on the adsense user's account page, and they have to enter the domain names of all sites that will use the adsense code. That information is stored in some google database somewhere, and whenever an adsense script is called upon (maybe make it every 10th time or something if it becomes too much of a resource hog), the url of the page that contains it is checked against the domain names in the database. Then, if the urls don't match - adsense simply doesn't show up. Seems to solve all problems - tricky webmasters can't use their adsense code on sites they didn't approve and pretend it was an accident, and people can't use it to place your site on google's blacklist!
I like how fastclick setup publisher account where publisher need to get approval for each site. If publisher put adcode on unapprove site, only PSA will show. I believe if google make it that way, they will save lots time reviewing each site to see if site violate TOS or not.
What if a webmaster changes the content after the site is approved? Adsense already can track clicks from individual domains (via channels) , so implementing a Domain restricting feature should not be a difficult task.
unlike adsense, is not very easy to get accepted on fastclick. You need at least 3,000 unique visitors a day. So I don't think with that kind of visitors, you will change the content, because it will make you lose all the visitors. @dzcap - yeah its a bit hassle for us publisher but it is effective. It can avoid crap site being accepted as publisher
actually, not a bad idea. How abt controlling advertisers clicking on competitors links? dont think solving that would be easy!
I have no problems if they could approve within a day, even on weekends/holidays. But you should know, a day's revenue could be a lot of difference.