Go to this site: http://www.onlinedesiclub.com/index.php When you go all the way down you see some kind of advertising, well not advertising but just a link on their page.. I have seen like more than 5 sites using the same thing... Why do they use this? Good SE rank?
I don't see ads that link to their page.. the last 2 banners link to a different sites. Are you talking about these links? Mark Forums Read | View Forum Leaders Contact Us - OnlineDesiClub - Archive - Top
No all the way down.... It shows Sponsors The Value of IP Telephony Free IP Telephony Planning Guides Primus Voip Soloutions etc etc
I believe ads like that are thrown on the bottom of the page so the Google ads at the top of the page display ads for the same thing. In this case it looks like they really want VOIP ads in there Google ad square. Must be a higher paying keyword. I also believe this sort of irrelevant ad targetting hurts everybody involved, especially the advertiser wasting their money on what's supposed to be a targetted click. I mean, it looks like it's a forum for DVD's. It's just like the arcade sites that add a paragraph about insurance or mesothelioma so they can display higher paying ads. It's cheating and it's lame. And it makes the site look stupid.... -boxer126
I agree with boxer, in that making ads not reaching their target really hurts the good system that Google has got going. So the webmaster makes a few extra dollars per click, but the advertiser and visitor (the most important part of the system) are the ones that are hurt. It's pretty lame.