I have noticed that the less ads you have on your site the more the clicks are worth. Is this true? Google shows the highest paying ads first.
I am not sure about the payout, but I would be surprised if fewer ads pay less. However, I think that too many ads will make the ads less visible or confused. So people might not click that much if there is not a clear contrast. They need to draw the attention. By the way, did you try with a large number of ads? The click revenues of the ads vary so much that it might be hard to determine revenues. Each day is different in the ad business. That is why I am wondering if your sample is accurate. How did you test and how long?
I don't think Google shows the highest paying ads first. That is not so ture logically. I am afraid that your case here of less ads more the clicks worth is just sort of coincidence. It means nothing in a long run. Maybe you can tell us more about it later on.
May be ! Even I am having only one ad unit on my blog. ANd till now it has worked fine !! - Digital -