Hi guys. I have just employed a copywriter to write 4 unique articles for a commerical financial site. I have a gist as to what I should do and when I should do it, but I thought I should ask you first.. The copy is brand new and completely different to our site.. 1) We have a blog to use as an RSS feed, I guess the copy is prime fodder for that? with backlinks to our site with rich anchor text? 2) I can now approach the article websites (I know the good ones from reading this forum)? 3) Will having the same copy on our blog vs multiple article web sites causing a dupe penalty? 4) If I then used this new copy on a brand new site, wd the new site get penalised. 5) This has been done primarily for SEO as in our industry sector I cant imagine our demographic is going to read them, or know how to access these articles in the first place...we are thinking of writing some "contentious" articles whereby we promote what we do vs other ways of doing things, and NOT quoting competitor names at all. Shd we have backlinks to our company in these articles...? These stand a higher chance of being read by real people because the company is going to be a bit 'brave' doing this, as opposed to reinventing the wheel and recycling, via good copy, blurb about that the standard stuff all sites in our industry write about. Look forward to your thoughts..
You'll get a short term benefit by submitting your articles to the article directories. Place them on your site first to have the search engines index them. Once that has happened, then carefully select a few article directories to spread the articles around to, but make certain that the backlinks are carefully chosen. Initially, you'll get a nice spike but that will eventually decline as search engines (particularly Google) sticks the extra appearances of your article into their supplemental results. You'll know this has happened when you see the following message appear:
do you mean place them on the new site...or our existing one..bit worried about dupe content thats all
Place them on whatever site you want. Once you place them on a second site, it will be counted as duplicate content, but the site that gets indexed first will show the article in your search results first. To my knowledge you won't get penalized for duplicate content. It just won't show up in the top results down the road.
thx for your help with this.. i understand that if i had the copy on two sites that belong to me, then thats risky..but I am talking about putting the copy on a new site that doesnt exist yet. Do I wait until that new site is ready and then syndicate Or can I syndicate it now and use it for web copy later. This second site is purely made up of landing pages for PPC. Just trying to get my head around the correct order in which to do things.
Even if you place a copy on your site first and wait for indexing, you could still get out-indexed by a secondary site and take a hit. Your best bet is to pick a place and use the content. If you want to stretch it out, rewrite it or use parts in another context.
I agree with rewriting parts of your articles to submit or display on other site. I also believe on keeping your best content on your own site and not duplicating.