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I have experience but can't sell anything!

Discussion in 'eCommerce' started by Analogystore, Dec 8, 2018.

  1. #1
    Hello,

    I created a clothing brand a week ago and I am struggling to sell. I mean, really, I actually had 0 sales.

    To give you a bit of a background, I am not new with e-commerce. I have already launched 4 stores in the past, some worked, some didn't, but they all generated sales, with the most popular ones generating over 100 sales.

    For this website, I have absolutely no idea what is wrong. I have tried many different types of ads and generated almost 2,000 views on my website, but 0 sales! Something should be wrong as I never had such a low conversion rate before. Can you please look at my website and tell me if you see what is wrong. This is not self-promotion, I genuinely need help.

    Link to my website: https://analogystore.com/
    SEMrush
    Extra information:

    • I am using the print on demand service "Printful" coupled with Shopify

    • I made the designs myself

    • I often target US, Canada, UK, Australia

    • My campaigns often include a shot of a model wearing my brand
    Different Facebook/Instagram campaigns I ran:

    • Targeted Beyonce fans for the "Bee-Yoncé" t-shirt. I even tried to target the more hardcore fans by targeting the perfume she created

    • Same thing for the Bruno Mars t-shirt

    • Targetted all kind of Streetwear fans for the hoodies. Sometimes with the keyword "Streetwear", sometimes with other streetwear brands that sell similar products than mine

    • Tried Retargetting
    I really don't know what to do anymore, I have spent over 150€ in advertising, and nothing seems to be working. I get the clicks, but no conversion. So I was thinking something might be wrong with my website.

    Thanks for helping me.
     
    Analogystore, Dec 8, 2018 IP
    SEMrush
  2. AlphaNine_Vini

    AlphaNine_Vini Active Member

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    #2
    I recommend to take a space at a mall or a market place and sell your cloths there. Invite other people to be your brand franchisee. Promote your brand in the specific targeted regions where your store are located.
     
    AlphaNine_Vini, Dec 11, 2018 IP
  3. dcristo

    dcristo Illustrious Member

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    #3
    If I'm being honest those t-shirt designs are cringy as hell and really expensive. C'mon now you're trying to sell plain white shirts with basic designs for $35, every man and their dog is trying to sell shirts online, and you can get much better designs for less.
     
    dcristo, Dec 11, 2018 IP
  4. sarahk

    sarahk iTamer Staff

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    #4
    I buy tshirts online so I'm your target market
    however
    • I wouldn't buy from a little store, I trust teespring, redbubble, society6 etc, consider having some designs on those stores to test market and keep the cash flowing while you build up your store
    • one week isn't enough to get people buying - you're in this for the long haul, there are no instant riches
    • have you considered using brand ambassadors (ie giving freebies to 16yo girls on insta)

    I admire your optimism in having your "brand" on the design but I think it might be a little soon for that
    [​IMG] upload_2018-12-12_16-31-25.png upload_2018-12-12_16-31-52.png
     
    sarahk, Dec 11, 2018 IP