Hello Everyone, I'm new to PPC. I have a doubt on how to prevent impression on broad match type keywords?? Ex:- I add keyword like abc in my campaign After that I add the same keyword as [abc] Now I want to know doest this prevent my ads showing on broad match type keyword?? Any suggestion Second thing Now these keyword is showing with diff. min bid like broad abc min. 40 Rs & on exact type 5 Rs. but zero impression is showing on exact type & few impression on broad type. Why?? Even for exact match type i bid 7 Rs. Any suggestion. Thanks gogetit
You must understand the differences between the match types. Exact means someone searched on exactly the same as the keyword you're using. So on the exact [plastic round widgets], if I search for 'red plastic round widget', your ad would not show to me since it is not an exact match. Searching 'plastic round widget red' would not trigger on exact either. All the words much match exactly, in same order, same spelling and same number of words. If you had "plastic round widgets" as a phrase match, my search for 'red plastic round widgets' would trigger your ad. Your phrase match matches my search. Same words in same order, even though I have an extra word before. Match types don't prevent another from showing. The order of precedence is exact, phrase, modified broad (Adwords) and finally broad. The system looks first if there is an exact match. If not, it looks for a phrase match. If none it looks for broad matches. Don't forget about negative matches to prevent showing your ads when the negative word is part of the search. The word 'free' is a negative often used. Since the matches are different and advertisers often bidding differently on them (not to mention many don't seem to know about the different match types), the estimated first page bid will be different. They are treated as different keywords so why expect the FPBE to be different? You got no impressions on the exact simply because nobody searched for it. People search for the same thing in so many different ways, doesn't mean they search in the most logical way. In my example above for instance, likely most people would search for "round plastic widget" in a proper English structure, not "plastic round widget", although I'm sure a certain percentage would search on the latter.