I have a question about the different types of Blog Subscribers & how to use them

Discussion in 'General Marketing' started by rogercbryan, Oct 11, 2010.

  1. #1
    So I've been able to get about 50 people a day to subscribe to my blog. The problem is trying to figure out what is the best thing to get them to subscribe to.

    Example: (using WordPress)
    General User
    Newsletter
    RSS Feed

    When I started my blog I only used general users. This seemed to work well after the fact meaning that if I could get them to subscribe I had a high reader rate when I posted a new article. The problem was I could not get anyone to register.

    I then started using a new tool to get people to subscribe to my newsletter. This has worked great and has gotten me a lot of new subscribers. The problem here is that I only want my users to get notified one time when I post a new article so I've had to group general users with newsletter users and now my read rates are crap. I used to get 50-80 reads in the first 60 min of a new post. Now I'm lucky to get 10. I'm not sure what is causing this drop.

    Lastly I have RSS subscribers. I ran one campaign to get RSS subscribers that worked well. So far no one has cancelled an RSS Feed Subscription. I also like the way this looks the best when it is delivered.

    I can code my subscription tool to add anyone to any list. The problem is duplicity and read rates. I never knew user subscriptions were so complicated until I started getting a lot of them.

    I'm about to launch my largest subscription drive ever for my site and I would like to be more confident in how I'm doing this. The good thing is that if I get them to subscribe now to any of the three I can change up which it is. I'm just trying to figure out which is best.

    Has anyone every given thought to this?
     
    rogercbryan, Oct 11, 2010 IP