I decided to give the adsense stuff a bit of a go on my site.. Being a very popular site (300,000+ page views a month.. after some google search engine optimisation recently, its looking to be around 400,000 this month) My content is a very popular category and lots of new content each week.. to keep it always up there. Now I know its maybe a little early to tell, but so far its been in operation about 4 days.. and have only made pocket change. What has got my confused is we ARE getting clicks, around 100.. but the CPC must be around 7c - which is piddly. There are plenty of related sites and product sellers associated with my area which are not directly competitive with my site's content Can I expect to see an improvement as advertisers learn about my site?? With the keywords associated with my content area, in google it says the average CPC for these terms is around $1USD.. yet not getting *anything* near that. My CTR is a fairly poor 1% - but I know I can work on that by moving the ads around, etc... so I am not really worried about that at the moment, its just that I am seeing little motivation if the CPC is going to remain forever low. One of my big concerns also is that the ads really aren't that relevent to my content and a bit dodgy.. I know that if I had a legit seller of my content area (of which there are many), users would click a lot more, and I'd get better CPC as they're more likely to get a sale. Instead I'm getting a lot of 'blanks' (obviously not enough fill for my area), or 'get quick rich' type ads.. none of my users really want to see that sort of thing. I look at the chart posted, and for around 1% CTR, and 400k page impressions a month @ even just 10c CPC. I should be looking at roughly $600USD (now this would be nice) Any pointers or explanations? p.s. is the adsense preview tool down again?? It was working the other day.
Maybe there just isn't enough keyword density on the site for adsense to pick up relevant ads. You really need to target the specific keywords that relate to those particular ads that you want to trigger.. Hard to tell without seeing the site.