I have an online fitness equipment store and we have a health and fitness blog. How important is it for me to update my blog every day? Every week? Would it be better to make sure I complete at least 1 blog per day (spamless of course) even if it is just 100 words or so, or would it be optimal to only write a blog approx 2 times a week and just make sure the blogs are super strong and long? My blog is http://www.kingsofcardio.com/blog/ if you want to look and tell me why it is trash, treasure or somewhere in the middle, I'd love to hear it. Also, please tell me what I can do to improve my blog. Thanks for the help. Sincerely appreciate everyone's time in reading this and helping me improve.
I certainly do not want to waste my time by writing unique and relevant blogs if it really doesn't help. In other words, if I am getting an extra 10 unique hits per week because of the blog, it is not something I want to continue doing. How important is having an original, informative, regularly updated blog?