it seems like it favors some people over others it's system is rigged so that advertisers have to either leave or drive up bids it seems. it will create artificial barriers to entry (no accout history? new campagin? Oh well, jack up bids and fill our pockets, peons) it rewards high CTR, but to get high CTR you have to be in the top positions, thus bid high, but since your campaign/account history is so new, they jack bids up so high that there is no way you're getting a high CTR, any ROI or any quality traffic. Catch-22 anyone? Click fraud is absolutely out of control and all you get is "we didn't find any invalid clicks, by the way you can set a minimum budget". Minimum budget against robbery? That's an interesting new fraud concept. FUCK THEM
Write a very relevant ad and give it a time, you do not to pay high to be in top positions. Have you tried to run pure Google Search Network campaigns? you'll not worry anymore with fraud running this kind of configuration and will have a better control over your ads CTR%
haha, well the rant is accepted. i got smartpriced like crazy few days back, had do drop out of my campaign.
I agree that their bidding tools favor established campaigns over new ones. As far as clickfraud, if you separate your bids for the content network from the SE results, and bid a whole lot less for the content network you can somewhat lower the clickfraud as you'll be paying less for the content network, where most of the clickfraud will occur.
lets face it. most advertisers would rather advertise on the youtubes than thetubes. The same problem with advertising can now be found as if you would try to place an ad in your national newspaper where again you would face competition from the big boys
Does it? I haven't really noticed that before. What I have noticed though is that if the keywords you are bidding match keywords on your domain you get better CPC value. I might be wrong though.