I just did some homework on a domain/site I've owned and operated for a very long time and noticed it's FINALLY on page 2 of the (extremely competitive) keyword I've been trying to rank for forever! I haven't done any link building or seo of this site in about the past year, but its position in SERPs compared to the other websites in the niche has jumped. Anyone else experience actually watching domain age affect your rankings?
Of course domain age is important. Kind of sucks when you are better than all those older websites, but eventually, after some time and hard work, it'll get better. My friend made the same experiment, 8 year old site and 6 months, first almost no SEO work, second a lot and it didn't even come close.
Domain age positively effects ranking. Search engine like Google trend to give high ranking for aged domain than new domains. But domain age is not the only factor Google consider. Google will couple domain history with domain age to give best results.
I just recently been approached by client to develop new website for his real estate business. He mentioned that he had some ugly website many years ago and because it want functional he stop paying for domain and hosting. When I did my usual SEO research i was nicely surprised that his old domain was still available to register and it has plenty of strong back-links from big websites. My client was very pleased to find out that his website was doing very well and in couple of months we had it very good results. Aged domains are like a gold hard to find and can be very profitable.
The best acquisition I ever made was buying a 12-year old domain that had just been dropped for just 8 bucks... within a month I had it ranking it as #1, with hardly any SEO effort on my side. Age is one of the factors Google considers. Not the only one, of course, it it certainly matters. It also happens in the real world: If you want advice from a shopkeeper, will you trust more the guy that has been around since you were a kid or the guy that opened his shop last week?
Though there are so many factors that are needed to concentrate on while looking on Google rankings, You can not ignore the domain age that plays a very major role in search engine positioning.
Yes, it has a considerable impact. I have seen some underground publishers completely rely on domain age for their monetization.