I opted into a frank kern list a long time ago and I got this video recently: http://masscontrolsite.com/blog/?p=39 I thought it was very interesting, its about increasing your conversions with out changing sales copy some of you probably already know some of these tips but there were some tips that I found very intersting and I implemented. The main one being place the opt-in box above the fold and to the right for better conversions. So what you think?
Hey totally agree with placing the opt-in box above the fold I have noticed through various testing were I had the opt-in box at the top, left, right and bottom to see which got the most opt-ins. It also depends upon the kind of product that you are offering in exchange for an email address and if your call to action is really plain and simple.
Ah yeah, I'm on his list as well. He's got some great stuff on that blog. Thanks for sharing it here.
I have been a fan of Frank Kern for a while now...I really think he is one the smartest marketers around.