I fallen into an Adwords black hole

Discussion in 'Google AdWords' started by DarrinD, Feb 5, 2008.

  1. #1
    I chose as a keyword a business name for which I thought searchers would be other business owners and may be potential customers. This gave me huge impressions for just 12cent clicks.

    My success was my undoing. Google marked the keyword as "inactive for search", with $12 minimum bid.

    Thats fine, I understand they don't want every search cluttered with unrelated business pitches.

    But now, every frigging keyword I add, even for another unrelated campaign automatically is "inactive for search" with either $6 or $12 minimum bids. Even when I add keywords I had used in past months successfully.

    Its like they catch you once getting too many impressions on the cheap, and then blacklist your entire account... they've raised the bar for keyword relevance from what it was the past 4 or 5 months.
     
    DarrinD, Feb 5, 2008 IP
  2. PPC-Coach

    PPC-Coach Active Member

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    #2
    There are certain things they do not allow and it looks like you were promoting one of them. Start a new account.
     
    PPC-Coach, Feb 5, 2008 IP
  3. seoindiaweb

    seoindiaweb Banned

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    #3
    I think these could be reasons
    1) You might have creatd 1 campaign and lots of keywords added in that
    2) NO landing pages creation/poor
    3) Poor ad text
    4) Unrelated Keywords

    How to get rid of this
    1) Create Groups according to related keywords
    2) Create 2 Landing pages for each group (Do split-testing)
    3) Create 7 Ad Text for each
    4) Optimize Landing Pages
     
    seoindiaweb, Feb 5, 2008 IP
  4. bigmarvloyal

    bigmarvloyal Active Member

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    #4
    Or perhaps it's less than that and he has only spoiled the domain name in the eyes of Google.

    Try a new domain and see where that gets you before starting a new account.

    Why?

    From what you have written it seems your account has a decent history for Quality Score which would seem a waste to give up since it affects your current QS.

    Cheers

    Stewart
     
    bigmarvloyal, Feb 5, 2008 IP