I Dont Seem To Ever Grasp Marketing I Need Advice

Discussion in 'General Marketing' started by widewebtalk, Sep 2, 2006.

  1. #1
    Hi i need some advice i can never get to grips with marketing i have been online for 3 years and had multiple websites but i have always failed in gaining traffic i recently learned SEO but even with these tactics i can never get the link to get my ranking high enough.

    What is my question well besides search engines how else can i gain traffic i have wasted hundreds of pounds on all sorts of softwares and programs that supposedly increase traffic but none have ever did it for me.

    Do you have some software, techniques etc that actually drive traffic to you site please if you can have some input i will appreciate it.

    If you want you can pm me some help if you dont want it to be widley known also if you have a good technique but dont want to give it away pm me and see what we can work out.
     
    widewebtalk, Sep 2, 2006 IP
  2. jg123

    jg123 Notable Member

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    #2
    If you are looking for general ideas you should do a search in this forum and others, many good ideas are floating around.

    If you have specific questions pertaining to your sites in particular give us more information.

    Are any of the sites listed in your signature yours?

    thanks
     
    jg123, Sep 2, 2006 IP
  3. BryceW

    BryceW Active Member

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    #3
    I feel your pain. I was floating around for a little while without much success with marketing but now I have no problems with it.
    I found the best thing to do is to keep trying different things. I cant give you a magic bullet of what to do and neither can these paid programs either.

    Keep in mind that the best marketing is free. There is just SO much you can do that is highly effective and totally free. Leave paid stuff till last.

    Think about what your site is about, and then find out who the biggest site in your industry is.

    Do they have a news page? try submitting some of your news to them. A free news post in the content is so much more effective than a paid link in the advertising areas.

    Do they have a forum? Try posting there alot and leave your link in your sig. Become the 'man with the answers', gain respect and people will come to you and your site.
     
    BryceW, Sep 2, 2006 IP
  4. duncan pollock

    duncan pollock Peon

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    #4
    There is really no need to reinvent a wheel when it comes to marketing. The key to success has existed for a long time and will -- I promise you -- work for any product or any service. This doesn't, of course, mean that you'll make money on the sales you get. That's an altogether different question and involves the whole revenue-less-expenses-equals-profit issue.
    But the path to sales follows the A.I.D.A. formula:
    Attention: You have a problem
    Interest: We have the solution
    Desire: Here's what you'll get. These are all the features and benefits. This will be the end result. And that's what you're looking for, isn't it?
    Action: Buy it now.

    It perhaps sounds eaier said than done and it probably is. But it's the basis of any commercial you see/hear and it can do the trick in about 30-60 seconds.
    As just two old examples:
    BAN deodorant:
    A: Are you nice to be near?
    I: Shouldn't you be under the dome?
    D: He is, she is, they are. No one walks away from them. Everyone likes to be close to them.
    A. Why not put BAN on your shopping list today?
    EASY-OFF oven cleaner:
    A: What's a nice gal like you doing in a place like this?
    I: Isn't it time you knew about EASY-OFF?
    D: All you do is spray, spray spray. Then you can go sleep, sleep, sleep. In the morning, you can simply wipe, wipe, wipe. It's so easy, it's so simple. You don't have to do things the hard way.
    A: Get a can of EASY-OFF today.

    Nothing to it!

    Duncan
     
    duncan pollock, Sep 4, 2006 IP
  5. widewebtalk

    widewebtalk Peon

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    #5
    Thanks for your comment's so far what i would really like to know is does some sort of golden software or method of generating millions of visitors realy excist i believe it does not but would like your views as i see alot of such products and offers on the internet.

    EG, Buy our software and send your ad to 10 million per day etc.
     
    widewebtalk, Sep 6, 2006 IP
  6. Game Producer

    Game Producer Well-Known Member

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    #6
    Well, the purpose of marketing is this: 'Make selling unnecessary' (Heard this from one guy...and I kind of like the idea).

    I sincerely believe that if you have the content that is unique, interesting... something that people want - and that's one part of marketing to find out what people want - then they'll come.

    I think you don't need marketing techniques that much right now. You need to have solid foundation - and lay the techniques on top of that.

    Seth Godin (search google) is one well known marketer. Perhaps you could learn something from there?
     
    Game Producer, Sep 6, 2006 IP
  7. widewebtalk

    widewebtalk Peon

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    #7
    Game Producer,

    I like what you said it is so obvious but you need to hear it to think on it i need to offer something they need otherwise why would they visit because for my site to offer something good they will reccomend it to others and also become repeat visitors.
     
    widewebtalk, Sep 7, 2006 IP
  8. Hexane

    Hexane Peon

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    #8
    First, before you even go anywhere you should have a marketing plan. A quick layout.

    1. Target audience
    2. Timeframe
    3. Resources (eg, money, man-hours)
    4. General marketing strategy
    a. Your marketing channels
    b. Your goals
    c. Your benchmarking
    d. 4 Ps
    e. etc.
    5. Competition
    6. Your product (strengths, weaknesses, etc)

    This is it in a nutshell. But without a good plan, you're much more likely to fail. PM me if you're interested in specifics.
     
    Hexane, Sep 7, 2006 IP
  9. ShawnB

    ShawnB Peon

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    #9
    I'm running into the same sort of experience.

    I keep thinking I'm missing something, yet I also realize I could take 10 more steps forward each day than I am currently taking. Know what I mean?

    I could finish that article and submit it to the directories.
    I could put up more content.
    I could use that free directoy submitting tool I've been meaning to use.
    I could write 1 ebook every 2 weeks and get gurus to help me sell them.

    ...well, that last one is coming.

    Look at the bright side: I'll bet each & every month is SLIGHTLY better than the last one, right? We can't all be "the-next-big-thing-super-affiliate-guru-in-only-4-months-since-coming-online". Slow & steady. :)

    Shawn B
     
    ShawnB, Sep 7, 2006 IP
  10. DidierE

    DidierE Well-Known Member

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    #10
    simplelance,
    your problem lies in the beginning!

    The "How am i going to market this site" must be already answered BEFORE you wrote that first line of HTML code.

    If you don't know how to send traffic to your site, you are probably in the wrong market.
    First know where your customers are and then create a site/product for them to fall in love with.

    Didier
     
    DidierE, Sep 8, 2006 IP
  11. wheel

    wheel Peon

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    #11
    I believe SEO works. I don't believe buying programs to do SEO works. If it was that easy, everybody would be doing it - and of course they were, then the SE's figured out the games and shut them down.

    You can use tools to assist you in the basic job, but that's it. Log analysis, backlink analysis, and so on. But I believe you're going down the wrong path if you expect to buy a program that will get you ranked.

    From what little I've seen, the serious players use tools to investigate and learn. But the hardcore link development is done pretty much by hand. One click link development, huge swaths of directory submisssions, these things are fine but not as your primary link development method. Use them to fill in the chinks, but not as your real source of links. I don't even really use them at all anymore.

    Gone are the days of getting 10K automated reciprocal links overnight and ranking as a result. Too bad I missed the boat on that one :).
     
    wheel, Sep 8, 2006 IP