In the campaign performance it says I have 8k impressions but when I look at the keyword performance I have like 23 impressions. I'm lost
well that is most likely from the content network. Just turn it off if you dont want those impressions
Yes, more than likely your search keywords have 23 impressions and your ad delivered over the content network has the 8K+ Check your "Campaigns" Tab, then "Networks" to see where your ads are actually running. Most of my ads run the same way...almost never on search but all the time on the content network.
Agree, this is most likely the content network showing these impressions. Go to your campaign settings and see if you have the content network selected - it is under the section headed 'Networks, devices and extensions'. It is advisable to run content campaigns separate to search campaigns as well, that way you can optimize each campaign for its specific audience.