I'm trying to find keywords for sites and I was wondering why this is consideres incompetitive "women accessories shop" 89 million pages?! Is that not quite competitive? 154k if put in "s and the search gets 170 monthly searches. What am i misunderstanding?
nobody can really give you an exact answer on this.. but when real people search Google, they search for more specific things (to find something they're looking for). think like this: if you were a woman looking for a purse, would you Google "women accessories shop"? or would you search "buy purse online"?
The competitiveness is determined by the number of adwords advertisers trying to bid the term. It's not the SEO competitiveness.
Speaking as a women, I would never in a million years search for "women accessories shop." Even as a broad search, I would never use those keywords. Now part of that may be language usage. I'm in North America and to me that just doesn't seem to be terminology a native N.A. english speaking person would use. And as stated above, someone searching for an accessory would be more specific. Another thing people need to remember. Google's tool is geared toward adwords advertisers, not publishers looking for help with on page SEO, so you need to keep that in mind when using it.
Okay thank you, I believed that the competitiveness was related to SEO and not to adwords. How many related pages can there be if I still want a decent ranking? 100.000? 50.000? 200.000? If I use correct SEO friendly setup ofc.
Obviously, the less pages the better. However, what's even more important than how many pages there are, is how strong the the rankings of the top ten on the first page are. If everyone on page 1 has a high page rank, with tons of quality backlinks, then, while not impossible to rank there, it is going to take some very hard work. Use a program like Traffic Travis or Market Samurai (to name a few) to check the SEO competitiveness of page 1, and that will give you a clearer idea of what you are up against.
Seems like competitiveness, while a measurement of bidding activity, also reflects the difficulty in ranking for the term. Why spend money on clicks if through SEO you could get the same number of hits? I've found it's easier to rank for phrases where that value has been low. I look at that column even more than price per click. Price per click could simply reflect two people in a bidding war and not the true value of the phrase. Some pricey keywords I've seen with low competition have been fairly easy to rank well for. (Of course, that only lasts until others start finding it too.) 170 searches and no competition make it a phrase perhaps worth chasing. Wouldn't spend a great deal of time though for so few matches. But, low hanging keyword fruit, no matter how strange you think the phrase, can lead to more traffic and ultimately sales. Also, when using that tool, consider the phrase itself and ask yourself what are the folks entering those words really looking for. That particular phrase makes me wonder if it is a search from folks looking to open their own shop. Are they your competition or your target audience? If competition, perhaps it's a good keyword phrase to avoid.
Well it was just an example, not a keyword I'm actually considering. It was just to know what the competition actually means. So when choosing keywords look at 1. the number of related sites 2. their SEO power by using Traffic Travis or Market Samurai 3. go for searches a fairly low volume of searches Is that more or less correct or am i missing out on something important?