so i did some tests on a segment, on mobile , i got 4% CTR and 310 clicks, however on the website i counted 130 sessions (visitors) i'm sure this are fraud clicks (to big difference between clicks and visitors) but what should i do to make google give back some money? p.s. on a keyword i got 16 clicks from 80 displays, really google ?
Why does every one assume that when something is amiss that it is click fraud? You cannot compare visitors recorded in Analytics or any other software to what is reported in Adwords. Simply put, they are NOT the same thing. If you are still going to assume click fraud, you'll need much better evidence than simply pointing out that the number of visits is not the same number as clicks. By the way, Google has procedures in place to minimize click fraud. Chances are almost non-existent that you would find any yourself. You can even see the refund given to you so if you've been a victim, you've likely been refunded already. Some times, Google overcompensates and you get refunded even for legitimate clicks.
looking at your services you sell on your signature i guess i can ignore your answer what , adwords clicks can't be tracked? this is next level bshit. probably those visitors are aliens, ethereals or something.
Did you look from what placements the clicks came from? Are these placements look legit or spammy? This will help you to better understand if the majority of your clicks were fraud... In Google Analytics -> Adwords -> Display Targeting -> Placements -> Automatic/Manual placement - you will get stats by placements
You usually get refunded for invalid clicks. Just wait, maybe you'll get reimbursed for some of those discrepancies.
Yeah it happens, they will deduct minimum daily amount and show some fake number of clicks which I observed in my experience also. If you ask for the reason they will tell you some story to increase your budget.