I'm an affiliate marketer, i believe the best way to make fast and good sales , when starting marketing a niche, is via ppc's especially google adwords other than that i classify it as a secondary thing such as blogs, free ads, etc. Also, i believe its not worth it to do SEO and work hard for an affiliate product! I rather make my own product and apply SEO to it. What do you think? I'm still new and afraid to have some wrong beliefs which can put me down and loose money with nothing in return.
I agree you will make more money selling your own products and services than selling someone else's. Doesn't mean doing SEO for an affiliate product is not worth it. I don't do AM but being a PPC guy, I would naturally tend to use PPC, whether my own product or someone else's. Keep in mind that doing PPC (or good SEO rankings for that matter) does not guarantee sales. That's the landing page's job mostly so you still have to do that part right.
I agree with you there. However the art is to balance your CPC to a minimum so that your margin on the comissions are well served and Adwords does NOT bite a bigger pie off your cake!