I am top for a keyword that in adwords KeyWord tool says gets 14000 visits per month

Discussion in 'Keywords' started by fadetoblack22, Apr 27, 2010.

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  1. #1
    ...and I get less than 2,500. That's less than 20% of the expected traffic.

    Does this mean that it's not that accurate with all keywords? Or should the top spot only expect to get 20%, and the results underneath get the rest?
     
    fadetoblack22, Apr 27, 2010 IP
  2. Sdave

    Sdave Peon

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    #2
    If you haven't already, make sure that the match type is set to Exact.

    Don't forget that users have a lot of options when they do a search. Even at the top spot you still have the sponsored ads above you. Also, check your description meta tag. If people don't find it interesting they won't click.

    As for the overall accuracy of the data, I'm not too sure about
     
    Sdave, Apr 27, 2010 IP
  3. fadetoblack22

    fadetoblack22 Well-Known Member

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    #3
    Yeh, it is set to exact. but yeh there are sometimes 3 ads above the search results.

    If anyone else is first for anything that has reasonable searches, what percentage do you get of that?
     
    fadetoblack22, Apr 28, 2010 IP
  4. sevnrock

    sevnrock Peon

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    #4
    One of my clients ranks #1 for a keyword with close to 10,000 monthly volume and gets ~6,000 monthly.
    They also rank #3 for a keyword with close to 30,000 monthly volume, right under two wikipedia articles, and gets ~1,500 monthly.

    Here are a few things to keep in mind.

    Is it location based? Does the 7-pack or 3-pack local listings pop up?
    Where is your traffic coming from? You may rank differently in different countries/regions/etc.
    Is your meta tag description enticing/accurate? Eye tracking studies prove that people actually read those.
    Are there any other verticals in the SERP? Eye tracking again shows that videos, images, etc. are more likely to be clicked than regular results.
     
    sevnrock, Apr 28, 2010 IP
  5. 100wordrants

    100wordrants Active Member

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    #5
    I actually have a similar concern as I am currently ranked No. 2 or 3 in most large search engines (yahoo, Google, bing) and according to the google keyword tool, the word gets searched 110,000 times yet I am averaging only 7000 hits per month. According to Wordtracker's free keyword tool, the keyword gets searched about 6800 times a month. This leads me to believe one of two things: Either my hits are low because I am not No 1 in search engines, or google's keyword tool is not accurately representing this keyword.
     
    100wordrants, Apr 29, 2010 IP
  6. fadetoblack22

    fadetoblack22 Well-Known Member

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    #6
    Did you change the google tool to "exact"?
     
    fadetoblack22, Apr 30, 2010 IP
  7. raycowie

    raycowie Peon

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    #7
    Make sure your title entices people to click on it.
     
    raycowie, Apr 30, 2010 IP
  8. ampledp

    ampledp Peon

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    #8
    I guess if your keyword are too competitive like "make money online", some of those counts tracked are from people wanted to rank for that set of keywords too. They might be curious to check out how their own site fare in rankings - just my two cents :)
     
    ampledp, Apr 30, 2010 IP