often matching the title of the page. But, how do you rank high for the 2/3 word phrases that most people use when searching?
By the way, my site is about a month old, so is it basically a process of getting more backlinks, particlularly the more relevant ones?
Most probably yes. What is to be taken into account is the competitiveness of the keywords you are after. For some it is possible to rank after one month, for most not (IMHO).