As the title suggests, I was recently given the task to I suppose online market this new website. The thing is it doesn't have to be targeted traffic, so Ezine doesn't make a whole lot of sense, besides it's an unusual topic so I don't know that it'd work within Ezine anyways. So does anyone have any free guides or advice on that sort of marketing (viral, just getting lots of people to see it without getting in trouble or sandboxing or anything)?