Yes, I am happy man today. There is PR update going on and defiantly it is making me happy very happy. Tonight I will sleep peacefully. Because There will be no competition, no breaking heads, no learning of SEO techniques just simple searching on net. I wont find out why my competitor is ranking high / low. I wont study their SEO strategy because it is not gone a affect my life (Site). Yes, it is not. Simply, because I have lost the PR of my site. My site will get PR 0 from PR 4. I was (still I am) expecting that it would go from PR 4 to PR 5. But, it is showing PR 0 in "Future PageRank Tools" (as the PR update is going on). Surprisingly SEOMOZ com “Page Strength†tool is showing different results. The Page Strength tool is showing following results. Page strength 3.5/10 Links pointing to full URL: 12076 Links pointing to domain : 12987 Position at Google for first four words : Not in top ten Age of Domain : 2191 days old: 2191 days old Links from domains with .edu TLDs: 3 Links from domains with .gov TLDs: 0 Alexa Rank : 1987941 Domain name visibility : 1740 Internal Link Percent : 100% del icio us : 0 DMOZ : 2 Wikipedia : 0 (Current) Google Pagerank of full URL and Domain : 4 So tell me who is gone be happy tonight? (from PR 1-10 to PR 0)