I have a hotel website targeting all countries in the world but my site server is hosted in India. I am confusing which language I will use and also which country I will fix in GWT (Google webmaster tool) Here I have used “ <meta http-equiv="content-language" content="en" /> So can we suggest me which country language I will use or simply I will use this “<meta http-equiv="content-language" content="en" />” And also please tell which country I will select in GWT tool or will leave it blank. Waiting your positive response.
there i no need to set any specific country if your target market is all over the world, just leave it blank
<link rel="alternate" hreflang="es" href="http://es.domain.com/" /><link rel="alternate" hreflang="fr" href="http://fr.domain.com/" /> Code (markup): Your can use like this way..
Use "All Countries" as target default target countries in Google Webmasters Tools if your target audience is global. If you have different websites for different countries its good to have it in regional languages and host it on that country server for improved visibility and conversions. They are the ground rules of international SEO.