I am being told to Increase quality or bid in some cases to $5.00 to activate

Discussion in 'Google AdWords' started by duke1919, Apr 14, 2007.

?

Is Google guilty of manipulating the bidding process

Poll closed Jun 13, 2007.

  1. Yes

    7 vote(s)
    38.9%

  2. At times

    1 vote(s)
    5.6%

  3. Not that I am aware of

    3 vote(s)
    16.7%

  4. No

    7 vote(s)
    38.9%
0
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  1. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #21

    You may find this intereesting - dynamic keyword insertion question.
     
    GuyFromChicago, Apr 20, 2007 IP
  2. enQuira

    enQuira Peon

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    #22
    From the link:
    I missed that discussion.
    But this is how I see it: Google introduced two metrics, quality score for advertizers and smart pricing for publishers. While smart pricing is applied to maximize advertizers ROI, the quality score is used to maximize google's revenue. ads are shown based on CPC times QS (if nobody clicks your ad then we won't show it even if your CPC is $100, 0*100=0). the quality score is another name for CTR (plus very minor other parameters), just to hide the motive of the quality score. And since the dynamic keyword insertion clearly improves the CTR, it then improves the QS.
    my 2 cents
     
    enQuira, Apr 20, 2007 IP
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