I am being told to Increase quality or bid in some cases to $5.00 to activate

First of all, I have never done this before, but I am now so frustrated with Google I simply see no other way to communicate the severity of this situation.

I have just found that under a bunch of keywords in my adwords campaigns have been deactivated and I am being told to Increase quality or bid in some cases to $5.00 to activate

I found many interesting results, however one is absolutely obviously intended to deal in deception of the current add market within adwords.

permutations - shows 1 adwords listing in the search - yet I am being asked to pay $5. There are many others.

Has anyone else found this to be the case.

This is not the first time, its been going on for a long time, I am so upset with Google, as we typically respond to requests for increases, I find this practice in most cases is simply designed to increase revenue.

If adwords is supposed to open bid based, no artificial interference should be possible. In this case I can not see anything but deceitful practices.

I have in the past asked the same question only to be given a standard response that its a bug in thesystem. Well this bug is obviously not on a priority list to be fixed as it has been going on for over a year, that is we have begun complaints some time a year ago. Its definitely a convenient bug.

Please comment as I think goggle should be forced to fix this. In most cases my keywords are simply suspend for a prolonged period of time. When I test with one of my other accounts, no such issues. Hence my belief that is deliberately designed to work to increase revenue.

 

Do some research on the quality score.

 

this has happened to me before as well one thing that i have found was that when i changed the match type from broad to exact it activated my keywords using the bids i orignally set for them, and not having to increase to five dollars per click. hope this helps you out give it a try with one word it may work good luck feedback appreciated!!!

 

I've never had a problem - the minimum bid is linked to the Quality Score (as GFC says).

If you are being asked for $5 per click as a minimum bid...

Your advert doesn't have the keyword in it (ideally it should be in the title)

and

Your clickthrough rate must be pretty hopeless (hard to tell exactly what a good number is, as it depends on a lot of factors, but there are few circumstances where less than 1% is good in the top six positions).

 

quality score:

Target SPECIFIC product names and NOT general terms.

Write ads specific for this product, mention the EXACT term in the ad.

Send clickers to a a landing page which has this exact product and is mentioned and (preferrably) also in keywords.

Thats a good quality score.

The more specific, the more potential buyers and CTR.

 

You might need to read up on quality score.You also probably have a low CTR.

 

The same thing happened to me about a month ago. Apparently Google updated their quality score algorithm or something like this and as a result many of my keywords became inactive for search; and minimum bid rose up to $10 and all this happened during one night. I've heard many complaints about similar situations.

But I think that everything was settled within a day. I've also heard that it helps to delete a keyword and enter it once again.

 

Entering keywords during a full moon will also help.

( don't believe everything you "hear" )

 

This has happened to me. It will settle down. Not sure what causes this but it happens.

 

it happened to me a while back for a site i was running..it was .05 a click for a bout a year or so,then they started with the quality of site being a factor in it.well,my site is a paid for template,and looks ok,but my keyword cost went up to $10 for some per click...so i stopped advertising it..i was spending $200 + a month before the change,now i spend 0

 

Just make sure you have a limit as I know some people who did have one and their expenses when through the roof.

 

Check your ad keyword and its relevency to your web page, the higher the irelevency, the higher CPc is.

 

Does this mean that, if i have 500 keywords, i also need to have 500 ads?? Because i need to include the keyword on the title?

 

Sometimes you have much competition on a keyword, I would go for low competitive keywords.

 

Personally, I wouldn't say that it's always a good idea, though there are those on the forum who do...

It'll improve your Quality Score if you do, and allow you to write unique adverts for every keyword (if appropriate).

On the other hand, it makes it more difficult, though not impossible, to analyse the performance of keywords with low traffic - instead of monitoring them at an adgroup level, you are stuck with keyword level monitoring, unless you build an Excel spreadsheet to aggregate them back together when seeing what works or not...

IMHO, it's a decision that must be made on a campaign by campaign basis...

 

When did I say always

 

That darn quality score again, pumping up the bid prices

 

When did I say it was you?

 

Ha!

In all seriousness it's (1 keyword per ad group) not applicable to every situation. Sometimes it makes perfect sense, other times you may as well dump multiple keywords into an ad group.

What you said is spot on:

 

I think it also helps to use the generic {KeyWord:your keyword} in the title, to improve quality score. You won't have to make a separate ad for every keyword.