For example: You have a journalistic investigation on your hands, which you're planning to publish to project-dedicated brand new domain. The material is so hot, that it will probably become newspapers/TV /Digg's front page news in for a week. What is the "best" way of preparing the site/content from monetization stand point? (a) to include AdSense ads into the content and that's about it? (b) to attempt connecting directly to other companies from the same industry? (for example this investigation is about some "bad" bank. should i try to approach some of their competitors and offer them an opportunity to "shine" in comparison to this "bad" bank?) Since it will be a "permanent" ad, how much i should ask for my 'service'? (c) What is the best format for publishing from monetization stand point? Text or video? I'd assume video, because if 500K people came to the site and watched the video, then all 500K saw 15-20 sec advertising block from the beginning of my video 'presentation'. The question remains: how much i should charge Advertiser and how to explain him why i charge this much vs. that much Any thoughts will be appreciated
Great question; I don't think there is a perfect formula as many marketers will try x then end up changing to y then adding some more x and trial/error/growth will help your market positioning. *With video ads, make sure you have supplementary clickable logos/banners beside it. **Hope you have your own server/lot's of bandwidth too, video will eat it. It would be hard to sell large $ adspace pre-launch without numbers to prove potential. Stats are media companies tools to guage their spend, if you can schmooze them into a hot new brand/launch and charge top dollar i'd say sky is the limit. Offer them a full campaign, video, banner, text link, opt-in autoresponder ad inclusion, etc. I wouldn't bother with adsense, I would team up with a handfull of relative non-competing brands/products/services that have great aff programs and get them to customize one for you. OR simply launch your own relative product(s) and throw them on an affiliate channel so you get more views and sales. This perhaps would be your best monetization effect, or mixing your own products with others, follow-on sales from one thank you page to the next product, etc. Grab a copy of aweber and put in opt-in lists, create newsletters to continue buzz and automate follow ups "watch the finalee of x video", non-intrusively getting them back to your site/offers/affiliates offers etc. Once your list is big enough, do weekly newsletter sendouts to your list on top of auto-responders, put your products/affiliates benefits with links etc. Sorry for the general sparatic advice, just my quick 2cents. NC