What's it worth? Obviously it could be used to describe everyone's favourite Viagara, which is a popular topic if you check your spam box Could also be used to talk about self confidence etc.
I think it's not a bad domain name at all, it could be worth mid to high xxx to someone who has a good idea to go with it. A lot more if you develop it into something meaningful, not viagra! I'm not sure why but I instantly thought of a site for huge (fat) people who are proud of being huge, a kind of anti-diet site or anti-super(stick)model site.