A huge, reputable, and popular site has been found to be selling text links and marking them as "reference links". Will Google penalize them? Who is the site? Find out here.
Google has a right to do whatever they want with their search engine. You and I have no rights in Google's search engine.
Rather all websites should have small javascripts and should load 4-5 urls randomly from the link pools (whoever has paid them for links)
It guess taking action against link selling brings double the benefit for big G... firstly its a small step for them towards more 'natural/organic' SERPs.... plus of course it will no doubt help boost the use of site-specific adwords campaigns
If you're a link buyer you should stay away from any site that openly sell text links. There are millions of sites out there not working with brokers flying under the radar. Lately, if i find a site I want to buy a link from I ask them to change some keywords currently on their site to a link to my site - for a fee of course. How is google going to know a natural-organic link is paid for? The more important question is should they care?
I think the BMW thing showed that Google treats established brick and morter businesses differently than smaller, virtual ones. There seems to be two sets of rules.
i dont think that they will ban or give punishment to them. they continue to recieve good traffic from google
Actually, Google can not tell anyone whether or not they are allowed to sell links, just no one has put it to the test yet. It falls under anti-trust laws. In Florida, for instance, F.S. §542.18 is worded as such: Sounds like "restrain of trade" to me, Google telling people how they can and cannot sell links. What the US Dept. of Justice says about the Sherman Act: -Michael
This thread ended when the above message was posted. It is absolutely useless to rant about "down with this" "down with google" "oh! lets make our own search engine" Just accept it and move on,