Huge difference in QS between very similar keywords

Discussion in 'Google AdWords' started by skymaster729, Nov 15, 2010.

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  1. #1
    Hi

    I am wondering why I am getting a massive difference in QS between some very similar keywords. For example:-

    "metal chess sets" QS10 CTR 0% (Brand new campaign)
    "metal chess set" QS6 CTR 0% (Brand new campaign)

    Both are in the same ad group, and of course have the same landing page.

    Why the huge difference in QS between the two?
     
    skymaster729, Nov 15, 2010 IP