Huge CPC Increase...

Discussion in 'AdSense' started by JABacchetta, Mar 22, 2011.

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  1. #1
    I was previously getting on average of $0.50 per click on one of my sites. My ad placements aren't optimized for CTR though. I'm more focused on branding than I am making money at this point.

    However I did a bit of experimenting last week and moved an ad into a more prominent position (although still not "in your face"). My CPC shot up this week to $3.00+

    Does this increase have something to do with the increased CTR? or is it just coincidence?

    That small change has increased my adsense revenue by 400%. Now I'm starting to wonder what kind of earnings I would be bringing in if I placed the ads inside or above the article. If the CTR shot up on those ads (which they definitely would), would CPC go up even further?
     
    JABacchetta, Mar 22, 2011 IP
  2. munnakv

    munnakv Active Member

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    #2
    CTR has nothing to do with CPC.
     
    munnakv, Mar 22, 2011 IP
  3. JamesColin

    JamesColin Prominent Member

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    #3
    it could.
    ads are displayed in order depending on their individual ecpm. and the first ad block in your html code is the one which has the best paying ads.
    by moving your ad blocks around you may change the average cpc too
     
    JamesColin, Mar 23, 2011 IP
  4. simple007

    simple007 Well-Known Member

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    #4
    Can you tell us after which change your ctr increased ? i mean the ad placement ?
     
    simple007, Mar 23, 2011 IP
  5. jamesloo

    jamesloo Peon

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    #5
    What kind of change did you make? Where on your site was it changed from and changed to?
     
    jamesloo, Mar 23, 2011 IP
  6. nirajkum

    nirajkum Active Member

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    #6
    please share the kind of changes you have done ..
     
    nirajkum, Mar 23, 2011 IP
  7. techslip

    techslip Peon

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    #7
    If your ads were built upon high paying keywords and placed in a good position, then your earnings will increase.
     
    techslip, Mar 24, 2011 IP
  8. StoneWilson

    StoneWilson Peon

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    #8
     
    StoneWilson, Mar 24, 2011 IP