Just curious what you guys consider Good, Average and Poor CTR's? Obvously 100% is pretty good and 0.0% is not so great but what sort of % should I realistically be aiming for?
The only worthwhile comparison of CTR would be with someone in your same market who was bidding on the same keywords. Focus on ROI
Interesting. There is SO much said about CTR and the need for a decent CTR for Google to rank you higher and drop your bid price. Is there no 'cut off' for CTR? Doesnt Google make a category inactive if there is little or no traffic? ROI RULES!!!
If your ctr is low in your market your keywords will be deactivated for search, but will still run in the content network. You want a high ctr in your market/for your keywords. The ctr of other keywords in other markets won't impact you at all.
I aim for 5-10%. Below 5 I regard as mediocre to poor. But like GFC said, it all depends. If you have an offering that you know from the past 5 years' stats convert 50% and it lands you a couple of grand a sale, I'd be willing to accept 0.01 CTR if there are 1000 searches a day.
As others have mentioned, what is considered a good CTR depends on the industry/market you're targeting. As a rule of thumb though, we consider anything under 1% to be bad in any market. 2% is decent. Generally we aim for 3-5%. 3% should be easily achievable in non-technology type campaigns (eg. not web hosting, web design, computer products etc) without any real tricks. To push it closer to 5% however requires a good test plan. Some things we have found very effective include: Using the word 'because' in your campaign. eg. "Rah rah rah.. Buy online because you will save." Using the word 'direct' in your campaign. eg. "Buy direct from Products R Us Inc." The use of the word 'save' and 'sale' can be effective, but the results for us haven't been as spectacular as we'd hoped except when combined with some other tricks. Again, as others have mentioned, your ROI a factor. Your conversion rate is just as important as your CTR. Your conversion rate is directly related to your landing page design and how effectively you market your product when a visitor arrives. CTR is simply how effective your add is. So your goal should be to improve both CTR and your conversion rate in tandem.