How you could make profit while there's a 1st page minimum bid?

Hi, I am not an adwords expert, still experimenting with it. My main profit usually is from SEO a.k.a natural listing. But when I began my new campaign with adwords again, i was surprised because with $0.5 per click, now it doesn't bring my ad anywhere near the top 5 even when my CTR is above 2% and my QS is 7/10. That's crazy! Although these keywords are not super-crowded keywords, Google asks me to pay at least $1.35 per click. I think you already know what I mean. It's the 1st page bid!

With this new system, how could you make profit? The 1st page minimum bids are always expensive, is there any trick to make our ad appears on the top 3 position but still make profit?

*PS: I'm an affiliate marketer and I do have lots of money to advertise. I can pay up to $20K per month just for adwords if I want to, because I earn much from my natural listings. However, what's the point if I fail make decent ROI? You know what I mean?

 

HI wokaka. You can make profit even when Your ad is not on the first page. There's no need, to be on the first page to make profit!

 

but you'll get much less traffic so what's the point? If you make cents (although they are still profits), I don't think you'll happy with your overall performance

 

not 100% true - because if You competing on keywords with huge traffics I wouldn't say Your ad less impressions.

I never ever compete for first 1-2 or even 3rd position!! First 2 position get a huge number of visitors who are just curios and entirely interested.

Hope to help, best wishes

 

ok then, so I assume you are trying your best to improve your QS so your CPC will be lower. How to improve QS in the new system? It seems my QS is very poor although I think I'm doing the right thing...

 

Its better not to spend money on Adwords. use the natural way so that you will earn without spending money.

 

I know, i have made lots of money with SEO. But I also want to try my luck with adwords, there must be a way to do it..how do you spend your money on internet business if not for adwords?

 

You are right! I always aim for the top 5 positions and where possible top 3.

The difference in traffic from page 2 compared to page 1 is high so that's one way how I optimize my campaigns.

 

ok2 so you all are not targeting the top 3 positions but then, how to improve your QS and make your campaigns profitable? because my ads even do not appear on page 2 or 3 recently.

 

you can utilize content network. depending on your business, site search can bring lots of conversions, and the bids/total costs are much lower than on search results.
re QS - you really need to ensure your ads&keywords are in relevancy with those on your landing page/website.

 

Bid to get shown on the first page if your ROI justifies it. If it doesn't justify it, yet you are making profit being listed on the 2nd page, then stay listed on the 2nd page.

SEO is a great way of making money - Adwords, when done correctly is a great way of making money. Why leave one of them out? Do them both.

 

if you want to make decent profit you will want to be on page 1

 

My QS is never more than 7/10. Even if it's 7 and CTR as high as 6%, but my average position is always on the fourth or fifth position. How to be on the top 3?

 

I would suggest that you are bidding on the wrong keywords. As an example, if your product is about dog training then the keyword 'dog training' would seem the logical choice - but the competition for that keyword is way too high. You'll pay a fortune to get good ranking.

Think outside of the box and go for the long tail keywords such as 'how can I keep my dog from barking' and then replace 'dog' with every breed you can come up with. Put these in a campaign by themselves with each phrase having it's own landing page optimized for that breed and phrase. Then start another campaign on a phrase like 'how do I obedience train my dog' and replace 'dog' with different breeds again. I think you see where I'm going with this.

While you won't get nearly as much traffic as being on page 1 with the hot keywords, the traffic you do get is will cost much less and the conversions should be higher. These are people with a problem that needs solving and if your product does that then they should buy.

 

Hi Jim,

First question: Do you mean put them in an ad group by themselves? (There's a limit to the # of campaigns adwords allows.)

Second question: If you have the phrase "how do I obedience train my doberman" what would you do specifically? Here are some things I can think of. Please let me know which of these are necessary to get a good QS:

a. Put "how do I obedience train my doberman" in the meta keywords and
description

b. Put "how do I obedience train my doberman" in the title

c. Put "how do I obedience train my doberman" as the headline

d. Put "how do I obedience train my doberman" in the text somewhere.

e. Something else I haven't thought of?

Thanks!
Johnny

 

You are right. Sorry - I see I didn't make that clear. You will want to keep your 'search' and 'content network' in separate campaigns though. There are other posts I've seen here about 'content network' being used differently than the 'search' so by separating them you can take advantage of that and track results better. BTW, the 'content network' can be a goldmine if played right

All the above, except the meta keywords don't really do anything in PPC. The keyword phrase is important between 'H1' tags, early in the content, and towards the end of the content.

Additionally, don't forget links to a privacy statement, site map, contact us, and other off site resources (not many but make them .edu sites if you can).

 

i wonder the same thing its like the almost dont even show if it isnt as high as the first page.

 

Am sorry but this is wrong statement. If you are not on page 1, you are most likely getting clicks from people looking around or other affiliate marketers checking ur ad copy/LP. Total rubbish traffic.

You MUST be on page 1 to get quality traffic. Its not a search engine result its adwords, you are on page 1 , you are in the game if not, you are nowhere.

 

Great way to put it. totally true!

 

This is pretty much true if you are selling a product on your landing page but if you are using it to collect opt-ins by giving away something free then it still works to be on page 2 - if your ad is phrased to let them know they get something free for signing up (such as a free report). Then you can sell via your followup emails.

I don't get a ton of opt-ins being on page 2 but they certainly don't cost much either.

Just another way of looking at it