Anyone can give tips on how to promote a merchant like Zappos. I have had success with them in the past but that was a long time ago. How does one promote Zappos these days?
There are a couple of ways that come to mind. 1. Article Marketing 2. Ebay ( put a link in your auction ) 3. Blog Reviews about different shoe options 4. Email Blasts - buy solos and trade swaps 5. PPC/Social Ads - though this could get expensive.
I don't think it will work anymore since the net has changed and search algos have changed. Used to do well with Zappos just doing single doorway type sales pages.
If Zappos offer affiliates coupons to promote then push them to you site visitors. Price comparison on popular products??? Maybe choose a niche area/product and focus on that rather than trying to promote everything Zappos sells??? e.g. create a site/blog on UGG boots - create unique content on them, price comparison and coupons - stories of celebrities wearing them, etc.Good luck
Pick a super tight niche within their catalogue. Could be something like vegan shoes. Build the blog, get the following and start posting those products in with your regular articles. Will take some time to build a following but doesnt everything. Be sure its something that you're actually interested in too so you dont lose motivation/interest. Good luck!