How would you optimize a site like this?

Discussion in 'SEO' started by RawAthletics, Aug 1, 2010.

  1. #1
    http://www.rawathletics.com

    This site seems difficult to optimize for a couple of reasons:

    • No real chance to consistently update content
    • No related forums or blogs to contribute to
    • No real places to exchange links

    So my question is, how would you optimize this site? What would your checklist look like?

    (Good responses could lead to future paid work)

    Thanks!
     
    RawAthletics, Aug 1, 2010 IP
  2. ajwalsh

    ajwalsh Peon

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    #2
    I think a good first idea would be article marketing. Write some articles about health and wellness and sports on sites such as ezinearticles.com and you can place your link in the bio section. This is something that can get you a bunch of high quality backlinks.

    I'd be reluctant to engage in social networking, it would be tough to get people to want to connect to this kind of product on Facebook or Twitter and it would be tough to keep their attention.

    You state your mission is to provide natural and environmentally-friendly products to sports teams. Could you expand the site to include a blog with posts relating to health and wellness in sports to keep the search engines coming back?

    Maybe you could get the universities that support your products to place a link somewhere? Obviously not going to get the front page of the athletics website but maybe they'd put it in on a page where they talk about their sports equipment? Not sure if that is a good idea, but if it works the links would be very high quality.

    Maybe you could link exchange with other sites that offer sports equipment that don't compete with you? I'm sure there would be other quality companies looking for some incoming links and it would be pretty relevant.

    Anyway, that's all I have off the top of my head. If I think of anything else I'll write back.
     
    ajwalsh, Aug 1, 2010 IP
  3. seogeek1

    seogeek1 Member

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    #3
    Hi !
    you should create article and post them to squidoo lens, Top article submission websites, Top Social profile websites with your website link in it !
    You can exchange links to sports Equipment related and websites related to shopping category, for more you can go through following points,

    ON Page Optimization
    1. Keyword research and Analysis
    2. Doc type Analysis
    3. Optimization of title tags of all important pages
    4. Optimization of other meta tags (Description etc...)
    5. Optimization of header tags H1, H2, and H3
    6. Analysis of bold tag
    7. Optimizing JavaScript and CSS codes
    8. Optimization of non index able attributes like Frames
    9. Optimizing HTML Source Code
    10. Image optimization
    11. Hyperlink Optimization
    12. Optimizing internal linking structure (Navigation)
    13. Optimization of external Links
    14. Broken links analysis & correction
    15. W3c Validation
    16. Creation & Optimization of HTML Site Map
    17. Creation, Optimization & Submission of Yahoo (TEXT) Site Map
    18. Creation, Optimization & Submission of Google (XML) Site Map
    19. Website architectural correction
    20. Content Optimization
    21. Canonicalization error correction
    22. Blog Setup
    23. Google Analytics Setup

    OFF Page Optimization

    24. Link Building
    25. Directory Submissions (including DMOZ.org)

    Social Media Optimization

    26. Article Submission to Directories
    27. Submission to Social Book Marking websites
    28. Setting up Optimized BLOG
    29. Link Baiting
    30. Squidoo page creation
    31. Squidoo Lense Submissions
    32. Blog Commenting
    33. Social Networking
    34. Social Profile
    35. ADs Posting
     
    seogeek1, Aug 1, 2010 IP
  4. RawAthletics

    RawAthletics Peon

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    #4
    I'm working on getting some PR with the universities that are supporting me. The problem with actual link exchanges, I really have no where to place links on this site. Plus, I think that would just look tacky and unprofessional for a site like this.

    I've been considering a blog and article directories, but I feel those could take a lot of time to maintain, time which would take away from other sales activities.

    How's the on page SEO? Any improvement you think could be made?
     
    RawAthletics, Aug 2, 2010 IP
  5. ArnoldBlack

    ArnoldBlack Peon

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    #5
    incoming links from gym related sites and reatilers that u have persuaded to stock your product, how about giving free product to major retailers just so they list it and link to your product info page :)
     
    ArnoldBlack, Aug 3, 2010 IP
  6. ArnoldBlack

    ArnoldBlack Peon

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    #6
    I would also suggest changing your link anchor text from "Natural Sports Equipment Cleaning & Deodorizing Spray || Raw Athletics" to something more search relevant "gym equipment cleaner" etc

    however looking at seobook keyword suggestor it doesn't appear anyone is searching for what u r selling. perhaps direct selling to gyms, used gym equipment sellers etc would be a better use of your time.

    btw you now have at least one incoming link from my site :)
     
    ArnoldBlack, Aug 3, 2010 IP
  7. RawAthletics

    RawAthletics Peon

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    #7
    Thanks for the sig change tip. Done.

    I am actually getting a decent amount of traffic from Google, I just need to ramp it up a little more. Right now it's just a guess-and-check game between small SEO changes and checking google analytics
     
    RawAthletics, Aug 31, 2010 IP
  8. indiamart

    indiamart Peon

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    #8
    Firstly do keyword research for the site than kindly incurred those keywords on the site and after that move to off page which includes article submission, directory submission and forum posting.
     
    indiamart, Sep 12, 2010 IP