Im in the process of creating a free site which is basically introdues a new and never been seen concept on the internet. Ok it's not THAT unique, but Im confident it hasnt been done exactly the way I am planning. It will be the type of site where you visit to kill some time. I plan on making money using only Adsense and if I think my idea is as good as I think, Im sure the site will become popular and recieve a lot of hits. Anyway besides the usual link building /directory submission stuff, what kind of plan would you undertake to get the word out about my new type of site. Id say the main one would to send out a press release with PRWeb and perhaps use Google Adwords atleast in the beginning, but I dont want to spend too much money as I have a limited budget. Sorry I cant be anymore specific.
PR Web is as only as good as you make it. The idea is to take a unique angle with your Press Release. Play with some ideas to make it stick out from the 1,000's of other releases you're competing with and you should do fine. Other than that, you could try Digg.com, Shockwire.com, Google Adwords (best bang for your buck) If its a blog, Look for a post by KeithLDick about promoting your blog, he has a very extensive list.
Other options are write a few articles about your chosen topics releated to your site and submit to as many Article Directories. Also as Chris said, the Press Release needs to achieve a good impact if you are going to part with a few $$$'s. Hope you are successful with your site. Travis
I think all the market strategy are discussed in this forum. There seems no short cut. build link, build content, build traffic.