Hello everyone. Since last 2 months i am working on a sort of wp dot com service. I managed to get a decent product and now i am almost ready to prepare for launch. A few details about the type of service. It's sort of freemium model where users can create a free website. They get limited space, subdomain type of url and around 100 templates to choose from and support via ticket system. Pro plans offer more space, more designs, access to additional features, and priority email support. Both plans are hosted on a custom hosting infrastructure that atm is formed from 6 servers (3 for dbs and 3 for the front end). How would you proceed to launch something like this. I was thinking in doing a series of blog posts where i explain in detail all types of website that can be built using the solution i provide. Plus starting to search for bloggers and forum owners to offer free pro account maybe for 1 year in change of mentions in blog posts or newsletter, social network channels etc. I would love to read how you guys would proceed for the launch of a similar service.
For something like this I'd focus on planning a large social media campaign. I would also seriously consider hiring a media development company specializing in creating professional promo videos to showcase the site and service. I wouldn't make the video any longer than 3 minutes and possibly have everything animated except for when it's showing the site. It needs to be fun, entertaining, and catchy. The video should have a strong call to action that gives people a reason to use your service over any other platform. You may be able to swing something like this for $200-300 or less. One well done video can go a long way. Best of luck.
I did not think about videos also but they may sound as a nice idea. I will do some research regarding that. Would love to hear some more idea.